My expertise
Designing digital products that make difficult decisions feel clearer, calmer, and more human.
Scroll to explore →Product designer
+ Digital experience builder
Thoughtful digital experiences shaped with clarity, craft and curiosity.
(01)IULIA CLAUDIA
About Iulia Claudia
I am a product designer who uses research and experimentation to make complex workflows feel clear and meaningful.
I connect behavioral insight, interface craft, and technical constraints so every interaction has a reason to exist.
Overview
Areas of experience
Product work grounded in real behavioural constraints, from high-anxiety career tasks to safety-critical care.
01web application, generative AIA career tech ecosystem that uses contextual AI guidance to turn complex applications into low-friction steps.Evidence: LYRRA02Behavioral design, Digital well-beingA digital mindfulness platform using supportive social nudges to turn personal habit-building into a shared, stress-free experience.Evidence: LUMEEA03web extensionLyrra Capture is a privacy-conscious Chrome extension that turns an open job listing into reusable application context inside the Lyrra environment.Evidence: LYRRA CAPTURE
[ Expertise ]01—04
Making products usable
UI/UX design
Interface architecture, prototyping, and usability testing across web, mobile, and wearable experiences.
Lyrra · Miles · LumeeaA system to grow in
Design systems
Tokens, reusable components, and documentation that protect consistency as a product grows.
Product foundations · scalable UIThe story behind it
Strategy + communication
Positioning, narrative, and visual direction that connect product choices to business intent.
Product strategy · creative marketingCore practice
Cognitive ergonomics
I turn psychological barriers into clear digital pathways, shaping information to reduce decision fatigue, anxiety, and avoidable friction.
Behavioural design · information architecture